Job Description:
Develop and implement outcome-based data-driven SEO & AEO strategies to achieve measurable outcomes, aligning with broader business objectives.
Lead and manage content creators, developers, and marketing teams to integrate and operate SEO best practices, long-term content calendar, long-term backlink calendar across all website updates and content initiatives.
Use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to track performance metrics, analyze trends, and create actionable reports.
Conduct technical SEO audits to identify and resolve issues such as broken links, crawl errors, site speed, and mobile optimization.
Optimize website content, architecture, and meta elements (titles, descriptions, headings, and URLs) to improve organic rankings and user engagement.
Develop effective backlink strategies through web2.0 domain, guest posting, link outreach, influencer partnerships, and toxic link management to enhance domain authority.
Collaborate with teams to create SEO-friendly, keyword-rich content and implement internal linking strategies to enhance site structure and usability.
Qualifications:
1. Keyword Research, SEO Audits, and Link Building skills.
2. Web Analytics and On-Page SEO skills.
3. Experience in optimizing websites for search engines.
4. Knowledge of SEO tools and techniques.
5. Strong analytical and problem-solving skills.
6. Excellent communication and teamwork abilities.